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The Moment It Clicks:
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List Price: $54.99
Our Price: $34.64
You Save: $ 20.35 ( 37% )
Availability: Usually ships in 24 hours
Manufacturer: New Riders Press
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Average Customer Rating:  
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The Moment It Clicks: details
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THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
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Here's what our customers said of the The Moment It Clicks:
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Customer Rating:
Summary: Essential reading for the aspiring Strobist
Comment: Initially I dismissed this book but its grown on me. Like other reviewers I felt the title was misleading "Photography secrets from one of the world's top shooters"
Now that I've say down and started reading it. Its now one of my favourite books.
Especially as I am into strobist blog and use Nikon speedlights. There is another Joe McNally book on the way "The Hot Shoe Diaries" and I will certainly be pre ordering it. If its anything like as informative as Dave Hobbies DVD Set.(Honestly once you've seen this DVD everything about off camera lighting just clicks together. Its mind blowing) I'll be very pleased.
Customer Rating:
Summary: Education, entertainment and impressive imagery.
Comment: Education, entertainment and impressive imagery. Joe educates us with lots of advice and by giving us explanations of how he created some of the images in the book. He entertains us with war stories from his career and he certainly impresses us with his imagery. One could easily imagine this book as a PowerPoint presentation. For each two-page spread we get a bullet item that relates some advice, an image to demonstrate this advice and the story behind the image. For some images we also get a fuller explanation of some aspect of photography (i.e. lighting) that pertains to the creation of the image.
This book is not a substitute for a book focusing solely on lighting or one on composition, exposure, the use of color or the like. It is also not a business practice manual. It's light on all of these but inhabits the tough middle area where it has some value in all of these and other areas. I did come away with the realization that the work to create the images in this book was usually more laborious than Joe let on as he made it look easy. I attribute this to Joe's talent and experience and that for him it would indeed be much easier to do this than if we tried this ourselves in the real world. I'm okay with that as this book doesn't pretend to be a thick textbook book on some aspect of photography or a detailed autobiography. In all, it was an entertaining, educational and inspiring read.
Customer Rating:
Summary: Instantly my favorite photography book ever!
Comment: This book became one of my favorite all time photography books from the moment I picked it up!
Joe McNally is truly a legend. This book showcases some of his greatest work, and on the page opposite each photo he tells a story to go with it. He also gives the most basic description of the technical side of the lighting.
If you are looking for highly technical step by step detailed instructions on how to reproduce each photo,this book is not for you. You have to have a firm grasp on the technical side of photography, especially lighting, before you can appreciate this book. But if you are already lighting like a pro, this book can help you see how a "superstar" pro would have taken the shot. More than step by step instructions, this book gives you insight into Joe McNally's career and how he achieves the photos that are truly a step above the rest of us.
The biggest thing I got from this book is inspiration to think outside the box and go for the real wow photo instead of being satisfied with good. I loved the funny stories revealing how he talked subjects into letting him get the shot he wanted as well as the stories on solving technical problems on the fly with less than conventional methods.
And the pictures are amazing. I have flipped through this book over and over, studying the technical aspects and soaking up the inspiration.
I highly recommend this book for any professional wanting inspiration and a little guidance on how to step up their work a bit!
Customer Rating: 
Summary: Good, but not what you may expect.
Comment: I expected more about how to take good photos. This book shows how one man does it, but not any details, methods, etc. Otherwise filled with good photos.
Customer Rating:
Summary: The Moment It does'nt click
Comment: The book does not cover anything that will help you shoot better photos if you storys its ok i guess
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List Price: $54.99
Our Price: $34.64
You Save: $ 20.35 ( 37% )
Availability: Usually ships in 24 hours
Manufacturer: New Riders Press
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